Digital Learning Media
Hello, I’m Florence
Senior Instructional / Learning Designer

Mediocre learning tells, good learning explains, superior learning demonstrates and great learning inspires.

15+ Years of Learning & Development Experience
I bring expertise and skills gained over the last 15 years in the L&D industry. My experience spans e-learning instructional design, video production, digital media and communications, ground up LMS implementations, and web UX/UI. I’m experienced with ADDIE, Lean and Agile project management.
Experienced in authoring E-learning solutions with tools such as Adobe Captivate, Camtasia, Articulate, Adobe Premiere Pro, and many others. In the HR/L&D space I have led learning design projects, worked in Prosci change management, and worked alongside HR implementing succession, leadership and career development programs and training.
My side hobby of film making supports the work I do in the Learning & Development / Education space. These days a shift toward greater visual learning, remote working and online self pace learning has heightened the need for polished high quality video assets in the learning space. I really enjoy the planning, storyboarding, filming, editing and production of effective and engaging video elements in learning content.
A small selection of my portfolio.
* more recent work available on request

Learning Design
Film & Video
Graphics & Animation
Tech UX /UI
Florence Rockwell
Thanks for visiting, I look forward to talking with you about your learning and education development needs.